BRANDING & GRAPHIC DESIGN
A visual identity developed for the NYU Shanghai Commencement Committee, inspired by a retro travel theme. Framing the committee as a travel agency, the concept reflects NYU Shanghai’s international student body and emphasis on global citizenship, guided by the motto “From Shanghai to the World.” Vintage travel aesthetics were used to position graduation as a collective journey and point of departure.
Role: Director of Marketing & Creativity
Collaborators: Sissy Li & Tiffany Leong
Deliverables: Visual Identity, digital graphics, social media marketing, printed materials, event posters & invitations, souvenir & gift design
A disco-inspired event concept developed for a Sweet 17 celebration, combining playful retro aesthetics with cohesive visual and spatial design. The project involved end-to-end concept ideation, graphic design, event planning, and on-site organization, shaping the overall look, flow, and experience of the celebration.
Role: Event Concept & Creative Direction
Collaborators: Peanut Butter & Jelly Events Decoration, Deka Hotel Surabaya
Deliverables: Event concept & ideation, graphic assets, decor concepts, event planning, schedule & rundown coordination
